How An Attractive Backend Can Stimulate Growth

There is no need to waste time and money to locate new customers to increase sales. Your sales can be increased easily once you apply the tricks of backend marketing to your existing sales campaigns. Backend marketing, also known as suggestive selling, is simply trying to make another sale to a customer who just bought from you.

Once you have made a sale to your customer, they are more willing to hand you even more money because they have already made the decision to spend the money and buy your product. This means they already trust your services and you have a good relationship with them. You will not have to convince them that you are a credible company and your products and information are good.

This works really well if you try to suggest a product related to the one they just bought from you.  The key is to suggest something to them that is better than what they already bought and you can mark the price up and make even higher profits.

If you have ever shopped or looked around at you will notice they keep statistics of their customers. When you select a book you are interested in or want to buy, they will show you a list of books that other customers have bought when purchasing that specific book. You will notice that the book you are looking at buying is directly related to the books they are suggesting you check out.

Not only does this bring in extra sales at no extra cost, this can help make your customers feel like you are trying to meet their needs. A good strategy I have seen is to offer a small percentage off the regular price of the item they want to buy if they buy your even better suggested item.

This is what most successful ecommerce businesses use. To simplify it, they get their customer to pay a little bit of money earning their trust and delivering a good product. They then suggest their more expensive product for higher profits, earning a bigger revenue, all at no extra cost.

Managing Yourself At Home

Working from home is great because you can work on your own time, at your own pace, and have complete control over your work load. A lot of distractions can arise when working from home though that can cause your business to have set backs and problems. You need to be able to manage yourself so your business does not suffer for many reasons.

Your spouse can come to you and ask you to do something for them or create conversation and distract you from your work. Televisions, radios and children can also slow you down or create a huge distraction for you. You need to locate yourself to work in a room in your house that has the least amount of traffic so you are not so easily disturbed.

You must set business hours for yourself and follow through with them. Creating a time log and making a list of tasks is a good way to see that you get a productive amount of tasks done each day. If you do not have much to do on a particular day force yourself to do something like cleaning up your office space, cleaning out your computer, reorganizing anything that needs to be sorted or purchasing supplies that you know you will eventually need.

If something arises that you must stop working and you have to deal with it immediately, recognize the time you lost and make it up as soon as possible. Make break times for yourself during your work period. You do not want to burn yourself out and creating break times allows you take your mind off your work for a little while.

At all costs avoid doing personal errands like the laundry or mowing the lawn when it comes time to do things that are boring grueling tasks that you don’t like to do. Force yourself to stay on task and remind yourself that you could be doing something worse for a living.

If you work a day job and have a home business as a second job you need to allocate specific work days to get smaller tasks done through the week and try working on larger tasks through the weekend.

Working from home and running a business yourself is great. You have to treat it like a real business though, and you have to treat yourself like you would expect any other business to treat you. You must keep yourself productive and limiting the distractions that surround you at home is critical to keeping yourself on task.

Your Standard Customer Service Compliance

Know Your Customers

Know what each of your customers want and need. Keep a database list of their purchases. Treat them very well; your customers are the key to your success. Assure to them that you will provide for their needs in a professional and timely manner.

Maintain Dependability and Stability

Dependability is essential; your customers want to be able to count on you to catch their mistakes. They also count on you to catch your own mistakes before it goes too far. Let’s say for example you are selling custom printed shirts and they want the text written “I Support Sinlge Moms!” If you notice the typo and contact your customer and ask if that is what they want written this will help ensure dependability.

Dealing with Mistakes and Problems

Never let your customer think that any of your other customers are more important. If you have two orders for an item when you only have one in stock, send the item to the more valued customer and contact the other and let them know that their was a mistake and that there will be a delay in shipping, then give them free shipping for their product.

Mistakes are going to happen and some orders are going to be put on the back burner for whatever reasons. Never just set and wait and hope that your customer does not notice the delay, contact them and let them know and apologize for any inconvenience. Never give excuses or blame on anyone, not even yourself. None of that matters and being professional means finding solutions to problems, not dwelling on the reasons the problem happen and whose fault it was.

Keeping Close with Customers

What I normally do when I contact my suppliers is I ask if my last orders have been shipped. If they have been, I would then call each of my customers and leave a message letting them know that they can expect their product soon because it has been sent out to them. This helps you catch problems that can arise between you and your suppliers.

Most companies just send out a standard “insert name here” email but I find that to be less personal. Calling your customers creates a closer relationship with them and lets them know that you appreciate their business and want them to come back. Your customers are going to assume that you have a lot more customers and orders than you probably really have and calling them lets them know that they are not just an order number.

Your customers are your repeat business and most of them will refer their friends, relatives, and colleagues to your store. Your marketing expenses should be spent more on keeping your current customers happy rather than finding new ones. This is the most important part of business because that is what business is all about, servicing your customers’ needs.