Marketing Strategies Defined For Women

If you sell anything online that a stereotypical woman would buy then chances are that seventy percent of your customers are either women or influenced by a woman. Women dominate shopping malls and retail outlets and the rate of woman becoming comfortable buying products online is growing. Most woman use the internet to find information about a product before they go to the mall with their friends.

Women need to be informed and feel like they have been informed before they will purchase anything. Adding a picture of a woman along side your content or around your products is not good enough. If a woman feels she has all the details and knows that your price is the best price around she is likely to make the purchase. Your website should have a sales page for each individual item explaining in detail about the item they are viewing, an article explaining the purpose of the item, images of the item in use, specifications, and any warranties the product may carry. Your thank you page should show appreciation and reassurance that you are ready to meet any needs your customers have. A good strategy to keep in touch with your customer service is to have small surveys and questions at the bottom of your thank you page asking about service and what could be better. Always get customers names, addresses, and email addresses. Keeping a customer database to promote too is not only one of the cheapest marketing strategies used today but it is essential to keeping in contact with customers and letting them know you appreciate their business and you want to them to come back. This will help ensure loyalty and trust in your company which will bring in more sales.

Some of the misconceptions businesses have about how to market to woman include using feminine colors like pink and purple. The reason this is bad is because not only does it turn away any male customers but it also is offensive to woman as they feel targeted instead of informed. A website selling perfumes and lotions targeted for women with a pink background is not a good idea. A clean professional look, with the proper information and details to support the product you are selling along with customer appreciation are all that a woman needs.

Branding Your Customers

What is Business Branding

Branding your business is simply giving the public and your customers an image of your company. By knowing how your company is perceived by the rest of the world, you can use your image to instill trust, loyalty, and stability within your customers. When you think of Lowe’s Home Improvement you should think of a hardware store that focuses on low prices. When you think of Home Depot you should think of a hardware store that focuses on customer service. Lowes customer base is more interested in finding low prices for their hardware and supplies while the Home Depot customer base is more interested in having help finding what they need for their projects.

Most of all companies have a logo and a slogan which is also part of their branding strategy. Typically a company will use their main theme in their slogan. Domino’s Pizza promotes themselves as the delivery experts while Papa John’s Pizza promotes themselves as the pricier Better Ingredients, Better Pizza. Again the conclusion is simple; the Domino’s customer base orders from Domino’s for a speedy delivery while Papa John’s customer base orders for the quality and taste. Business branding is a marketing strategy used to promote your companies goals which attract customers.

Your Branding Strategy

Choosing the right business branding strategy for your ecommerce home business will help in attracting customers that share a common need. Some people feel that providing great customer service is what they want to focus on. This is by far the most popular and attractive branding method used to this day. Then you have businesses that focus on providing the lowest prices possible. This also works very well, especially in a market with expensive name brand items. Taking care of your customers is very important because they are the source of your success. There will always be customers who want to find the best deal while there will be customers who will want help.

The Web Marketplace

Selling products on the internet is different than selling products in a brick and mortar store. There are still a lot of people who refuse to buy anything over the internet because of the inconvenience of waiting for the product to be shipped, payment methods, and the possibilities of fraud. The number of people becoming comfortable with buying products online is growing everyday and a lot of people are using the web to research products and prices before they go shopping.

The Informative Presell

The soul of the internet is information and this is what most people use the internet for. When consumers walk into department stores they already have something in mind they want to buy and they don’t need much if any information about the product. I have found that on the internet it is much better to provide good informative content about your products to make sales. The main reason people are online is that they are looking for information about the products they want to buy so it is important to provide everything you can about each and everyone of your products no matter how known or trivial they are.

Business Branding With Product Information

No matter what you choose, a good customer service policy or a low prices theme, you can use information to make sales. A good strategy I have seen is to use information as your companies branding strategy and combine the low prices and customer service themes. Set your store up to compare products with the information you provide for each product side by side. This is really useful to the customer who can then decide which one they want, the product that is cheaper or the product that is of better quality. This is the road that a lot of successful ecommerce businesses have taken because it provides a solution for each type of customer you may receive.

Conclusion

Having a targeted business branding strategy can eliminate any mystery your shoppers may feel when browsing your store. When you give your business a theme and show your customers your goals, they will be more willing to buy from you. Your business will have a direction and once you have established trust among your customers repeat sales will come. Your company will have morals to grow with and you can brand your customers into loyal buyers.